What Is the Finest Place to Promote Artwork On-line?

Whether or not you’re an artist or small enterprise proprietor (or each!), it’s essential to market your self and your model successfully. Due to the widespread availability of the Web, promoting your artwork on-line is simpler and extra worthwhile than ever.

There are numerous locations on the Web to promote artwork, be it on marketplaces or your individual web site. Nonetheless, selecting the proper platform could be tough. It’s necessary to know what you’re stepping into.

In this text, we’ll share fashionable web sites to promote artwork on-line and examine the advantages of promoting on marketplaces in comparison with social media or your individual web site. Learn on to study extra concerning the greatest locations to promote artwork on-line.

How To Make Cash By Promoting Your Artwork On-line

Promoting artwork on-line could be difficult resulting from excessive competitors in the market. Nonetheless, the uniqueness and relevance of your paintings are essential elements that may provide help to earn more money.

If you’re in search of the proper platform to showcase your artwork, it is best to contemplate whether or not the platform aligns along with your artwork fashion. Take note of the ones that catch your eye. Every platform is distinctive and works in another way. It’s necessary to do your analysis and select the one that you simply imagine will provide help to succeed.

It’s necessary to learn and perceive the phrases and situations of every platform you utilize. This can provide help to perceive their charges, what’s anticipated of you, and what’s permissible. For instance, some platforms require unique content material, whereas others are extra lenient. Some platforms might also cost excessive fee charges. It’s necessary to rigorously learn the paperwork to decide if the charges are cheap or not.

Etsy, similar to any market, expenses charges for promoting paintings

You additionally wish to be certain that showcasing your merchandise is simple. Most platforms comply with a comparable method, beginning with importing your paintings, setting a value, and offering a description. Nonetheless, the availability and usability of instruments will rely on the platform.

When utilizing on-line platforms, don’t count on folks to begin shopping for from you immediately. You could set up a sturdy model and advertising approach. Simply because patrons are round doesn’t imply you’ll make gross sales immediately. It’s important to determine how one can make potential prospects search out your service.

Study extra: 30 Methods to Make Your First Sale On-line

Promoting Your Artwork on Marketplaces

Marketplaces are one in every of the best and hottest locations to promote artwork on-line. Websites like Etsy, eBay, and Amazon Handmade can help you record your paintings for sale shortly and seemlessly. They’re often well-established and have an present buyer base that you could faucet into. Additionally they deal with cost processing and offering buyer help assist.

Nonetheless, marketplaces often cost a fee and/or itemizing charge, which may cut back your revenue margins. Evaluating the prices of marketplaces is a good place to begin when contemplating this selection for your paintings.

You can even promote your paintings on specialist artwork marketplaces, reminiscent of Artfinder, Saatchi Artwork, and Artsy. If you’re a skilled artist, these curated marketplaces could be an wonderful option to acquire publicity to an viewers of artwork patrons. Hold in thoughts that these websites have a strict curation course of and it’s important to apply to develop into a vendor.

But when you’re accepted to be a part of specialist artwork marketplaces, they’re unimaginable for your profession. They provide professional-level platforms and ready-made audiences of devoted artwork collectors prepared to pay extra for high-quality paintings.

In order to absolutely perceive all of your choices, let’s look into the commonest marketplaces for promoting artwork on-line.


eBay is generally known as an public sale web site the place patrons can get something they need. It is an wonderful platform for artists who’ve an present gross sales technique and wish to add eBay as one other gross sales channel.

eBay has a part devoted to artwork referred to as eBay Artwork. It consists of images, drawings, prints, work, sculptures, posters, and NFTs. It’s simple to record your work. Plus, you may enhance the attain of your artwork by promoting digital downloadables.

You can even record your artwork items on eBay as public sale gadgets with a minimal value requirement. To promote shortly, you may embody a “Purchase now” price ticket. eBay has complete insurance policies relating to paintings, permitting artists lawful gross sales of their unique paintings, amongst different advantages. And if you might have a standalone retailer on an ecommerce web site, you may hyperlink your retailer to eBay to enhance gross sales.

Sadly, eBay can have sophisticated charges and the fame of its sellers is not all the time spotless. It’s necessary to contemplate the execs and cons of any advertising platform, together with its reputability and value.

Nonetheless, auctioning might result in promoting your artwork at a increased value than even you anticipated. That, together with the ease of becoming a member of the platform and the huge viewers on eBay, makes utilizing the platform extremely useful. Value consideration, for certain.


Etsy stays the go-to web site for DIYers and artists. It has a huge artwork subcategory the place you may simply find totally different media, reminiscent of artwork prints, work, and/or illustrations. High sellers on Etsy embody artists of all types.

One benefit to promoting your artwork on Etsy is that you’ve got the viewers and market wanting handmade objects—and they’re prepared to pay the value. However, Etsy is a aggressive area for unique work. Meaning it’s important to go the additional mile to drive site visitors via social media advertising and promoting since you can’t essentially rely on patrons discovering you on their very own.

You additionally ought to get acquainted with the charge construction earlier than you open an Etsy store. Try their plans and decide a appropriate one as you examine prices. Etsy is usually arrange to join you and different artists with present and prepared patrons. The restricted design instruments, crowded promoting area, and quite a few charges (even when you don’t make any gross sales) are undoubtedly some drawbacks to Etsy.

Study extra: A Newbie’s Information to Promoting on Etsy

Effective Artwork America

Effective Artwork America is one in every of the largest digital marketplaces for artwork throughout the globe. Effective Artwork America boasts of a world viewers, print-on-demand expertise, and simple setup. This makes the platform sought-after by artists, together with ones that create digital artwork. Little marvel they’re house to 1000’s of artists who wish to promote their house decor, wall artwork, wonderful work, attire, and extra.

Effective Artwork America has a lot of helpful options, from serving to with advertising to setting you up with canvases to print your artwork on. They’ve each free and premium memberships, each of that are good choices for artists.

Amazon Handmade

Amazon has a part on its web site solely for on-line sellers of home made artwork. Amazon Handmade is an wonderful possibility that anybody can apply for, as lengthy as they’re promoting distinctive and unique items.

Nonetheless, earlier than you get began, you do must be accredited by the platform. Amazon Handmade verifies sellers and not everybody shall be accredited. In some circumstances, folks should await a whereas earlier than they get accredited.

The excellent news is there are not any hidden charges if you promote your artwork on Amazon—solely a 15% flat charge deducted out of your sale.


Society6 is a print-on-demand market with one in every of the largest product assortments. It is famend for enabling prospects to interact with paintings from numerous classes, reminiscent of house decor, furnishings, wall artwork, and others. Plus, Society6 solely requires you to enroll and add your artwork to the store.

Society6 is a fashionable place to promote your artwork on-line. They deal with duties like printing, delivery, and success.

Nonetheless, they might not be the most profitable platform to promote your artwork. While you promote on Society6, you solely make 10% on your sale as an artist. They do supply quite a few methods to drive up your income, like setting increased markups for your prints, canvas prints, and artwork prints. Additionally they have an associates program to assist.

Promoting Artwork on Your Web site

One other good possibility is to promote your artwork via your individual web site. The benefit of promoting your artwork on-line via your ecommerce retailer is that you’re the proprietor, so you’re the one who makes the revenue. You management the branding, structure, and buyer expertise.

With sure ecommerce platforms, you too can combine your web site with varied cost gateways, marketplaces, and delivery distributors, supplying you with extra management and your prospects extra choices.

With your individual web site, you don’t should pay fee charges to anybody else. You get to preserve 100% of the income. Nonetheless, making gross sales is your accountability, as are pre- and post-sales actions.

Working your ecommerce retailer has immense rewards. You will have the alternative to create your model, promote your artwork the means you want, and management the pricing accordingly.

Having your web site lets you make your model extra outstanding

Though it’s important to deal with delivery, returns, and advertising, promoting on your web site offers you rather more freedom and management over your model and paintings. If you need the management and don’t thoughts the time-cost of working your individual web site, then establishing your individual on-line retailer may simply be for you.

Additionally: 13 Ecwid Retailer Examples that Promote Paintings

Promoting Artwork on Social Media

Promoting on social media platforms like Instagram, Fb, and Pinterest could be an alternative choice for artists. Social media is a highly effective platform for promotion and engagement with potential prospects. By constructing your social media following and showcasing your artwork, you may generate curiosity and entice new prospects.

You can even be a part of artist teams and communities on social media to join with different artists and artwork collectors.

Nonetheless, social media websites should not designed to promote artwork. Cost processing might not be as streamlined as on web sites or marketplaces. Some platforms like Fb and Instagram enable establishing a store inside your account, however the performance isn’t accessible to all nations and requires approval.

You’ll be able to arrange a store on Fb by connecting your on-line product catalog to it

Can You Do It All?

As you may see, there are tons of choices for promoting your artwork on-line. Relying on your objectives and wants, you may select from marketplaces, a web site, and/or social media. Every possibility has benefits and disadvantages. As such, it’s necessary to rigorously contemplate your wants earlier than making a determination.

Let’s summarize the predominant benefits and disadvantages of promoting artwork on marketplaces:

  • Professional: Most platforms make it simple to record paintings. No must be tech-savvy.
  • Professional: Have an established buyer base that you could faucet into.
  • Professional: Cost processing is taken care of by the market. If you’re working with a print-on-demand service, they deal with delivery and dealing with, too.
  • Con: Excessive competitors. Hundreds of different artists additionally record their work on a market.
  • Con: Excessive fee or itemizing charges, which reduces your revenue margins.
  • Con: Have to apply and get accredited in order to develop into a vendor on curated marketplaces.
  • Con: Much less management, as your branding and merchandise could also be restricted by the market’s insurance policies.

Now, let’s go over the execs and cons of promoting on your individual web site:

  • Professional: You management all the pieces—pricing, web site structure, and buyer expertise, together with accessible delivery and cost choices.
  • Professional: You retain income with out paying fee charges to anybody else.
  • Professional: You create your individual model and promote your artwork as you want.
  • Con: You’re chargeable for dealing with pre- and post-sales actions, reminiscent of delivery & returns.
  • Con: You could deal with advertising to generate site visitors on the web site.

As for promoting your artwork on social media, it has its specifics, too:

  • Professional: You’ll be able to simply promote your paintings by posting photos and movies of your artwork, work course of, inspiration, and extra.
  • Professional: You’ll be able to join and interact with potential prospects and different artists.
  • Con: Restricted shopping for and cost processing options in comparison with web sites or marketplaces.
  • Con: Not designed for promoting artwork, so the shopping for curiosity may be decrease.

If you’re not sure the place to begin, we suggest establishing your web site first. You’ll be able to construct your model, showcase and promote your paintings, and acquire full management over the course of. A skilled web site is additionally a signal of a reliable vendor for potential patrons. It may also help you entice extra prospects. As soon as your web site is established and working easily, then you definitely develop your attain to marketplaces or social media.

You’ll be able to take promoting artwork on-line to an completely new stage by establishing your on-line retailer with Ecwid by Lightspeed. Not solely are you able to arrange an ecommerce web site, however you too can join your on-line retailer to marketplaces and social media to promote and promote your paintings. This fashion, you get all of the advantages of promoting on a number of platforms whereas retaining management over your model and paintings.

This enterprise sells its paintings on its web site utilizing Ecwid by Lightspeed

Furthermore, when promoting on-line with Ecwid, you may leverage Instagram and Fb Retailers. This fashion, your followers shall be capable of purchase your paintings proper out of your Instagram or Fb posts, reels, tales, and so on., turning your social media profile right into a gross sales channel and simplifying the procuring course of for your prospects.

Ecwid additionally gives you with varied instruments for advertising, reminiscent of electronic mail advertising, paid promoting instruments, varied offers, and promotions.

Take Betsy Enzensberger, for instance. She’s a famend pop artist and proprietor of a profitable on-line enterprise. She makes use of Ecwid to promote her paintings on her web site, Fb Store, Instagram Store, and Google Procuring. She does her advertising with Ecwid, too, leveraging built-in electronic mail advertising instruments.

Betsy Enzensberger’s Fb store arrange by way of Ecwid by Lightspeed

Learn Betsy Enzensberger’s success story to study a few classes from an established artist and enterprise proprietor:

Wrap Up

Whether or not you’re a skilled artist or part-time artistic, promoting your artwork on-line could be a nice option to attain a broader viewers and develop your small business. In deciding the place and how one can promote your artwork, it’s necessary to contemplate your objectives, finances, technical experience, and branding wants.

Social media is nice for constructing a following however shouldn’t be your solely avenue for income. Marketplaces like Etsy, eBay, and Amazon Handmade are comparatively simple to begin with, however include much less management and increased prices. Whereas promoting on your individual web site requires extra work, it offers you extra management over the gross sales course of.

In the end, the greatest place to promote your artwork on-line will rely on your particular person wants and preferences. By leveraging a number of platforms, social media, and focused advertising, you may create a sustainable on-line presence and join with a loyal viewers of artwork patrons.

Do you wish to study extra about promoting artwork on-line?