Motionographer® Historical past Is What We Do Now

Give us a quick introduction to your self and the studio.

M2 Film and M2 Animation is a movie manufacturing firm primarily centered on live-action and story-driven animation – principally 3D.

Alongside our major productions, we additionally do Movement Design tasks at a barely smaller scale, pushed by our design staff.

For this challenge, Thomas Fiil labored as a Movement Designer, and Christoffer Kramme as a 2D Animator.

Fill us in in your Movement Design background and what led you into the business.


I all the time wished to be an animator, however my drawing expertise sucked, so I gravitated in the direction of Movement Design as an alternative.

I spent 5 years at Silly Studio and have now been at M2 Movie for ten. I’ve labored on numerous tasks – principally commercials and expertise design tasks – as a movement designer/inventive/director.


I’ve all the time cherished drawing. Once I was in fourth grade, we needed to do a small challenge about what we wished our future training to be; I requested my mother what I might do to make a dwelling off drawing. She discovered The Animation Workshop in Viborg, not removed from the place we lived, and since then, I labored in the direction of changing into an animator.

I graduated from TAW in 2015 and labored full-time and as a freelancer for various corporations till I turned a part of M2.

Inform us in regards to the staff behind your challenge.

In comparison with many different animation tasks at M2, we took this challenge on a comparatively small staff.

Thomas was the lead movement designer, and Christoffer was the lead 2D Animator – forming a lethal inventive cocktail with director Rasmus Pilgaard, producer Emil Nikolajew, and producer-assistant Cæcilie Fournais. Anna Elisabeth Christensen assisted Christoffer with the 2D animation.

  How would you introduce your challenge to somebody looking forward to the primary time?

It’s a movie exhibiting how cool the Danish girls on the nationwide soccer staff are by the lens of their new pop art-inspired jersey package.

It combines classical 2D character animation with movement design and a little bit of reside motion of the gamers.


What was the unique temporary?


Rasmus Pilgaard, the director, was approached by Hummel to assist reveal the brand new package for the Danish girls’s nationwide soccer staff.

The essential concept was to painting the gamers as superheroes to encourage younger ladies to grow to be followers of not solely the staff but additionally soccer itself.

As soon as we noticed the brand new pop-art/outdated comics-inspired design for the package, we instantly felt the necessity to take it past “simply one other 2D animation”.

Take us by your course of. How lengthy did it take? What strategies did you utilize? What packages are you utilizing?


We began with some brainstorming and shortly selected the straightforward concept of a soccer coaching session transitioning into an precise sport.

Pilgaard and Fiil wrote down the motion script, and I did a fast storyboard/animatic. Alongside creating the story, I dialed within the character design. We wished to remain as true to how the women appeared in actuality – each out of respect for them but additionally to verify they had been simply recognizable.

After ensuring the shopper was proud of the path, I began animation, and we introduced on Anna Elisabeth Christensen to assist with all of the finer particulars of the package. Animation took a few months, and as pictures began to be accomplished, Thomas Fiil started engaged on bringing the pop artwork look and the icon cut up panels within the package design.

The animation was performed very historically. We used TV Paint for all of the character animation and took inspiration from Japanese animation to get some cool and excessive digital camera angles to emphasise the motion.

The design therapy/movement was performed in After Results.


What was your favourite second or most enjoyable a part of the challenge?



What I’m most happy with about this challenge is that it was impressed by the package design and the gamers. It form of simply grew from that in a really natural and clean course of.

We by no means received to the purpose the place we began doubting what we had been doing and simply cherished engaged on each step–which isn’t all the time the case.

Did you have got every other concepts you appreciated that you just didn’t go together with? What had been they, and why did you flip away from them?



We performed round with the thought of utilizing the completely different sections of the shirt extra like home windows/portals on the sector. Ultimately, we couldn’t fairly make it match the storytelling, and the thought light away.

We additionally explored extra creative proportions within the character design, but it surely shortly turned unflattering and didn’t symbolize the respect we’ve got for the gamers.

How did you discover the pitch course of?



We did some early explorations when it comes to character design, model of animation and therapy.

Along with an outline of the general concept of translating the package design right into a Movement Design movie, we received the go-ahead instantly.

Director Ramus Pilgaard has a long-standing stable relationship with Hummel and has beforehand performed superb work for them.

So, their belief in him as a director and soccer lover Emil’s producer expertise rubbed off on the remainder of us and allowed us to stand up and operating.

 Did you face any difficulties alongside the way in which? In that case, how did you overcome them?



Alongside this challenge, we had been doing one other advert for the boys’s staff’s new package as nicely.

The plan was to do a live-action movie with footage from the European Championship in ’92, however UEFA ended up denying using the footage. So with just a few weeks left, we needed to rethink that complete movie and ended up doing one other sort-of-animated/painted movie which took away some assets and focus from the ladies’s movie.

So apart from doing this challenge, we additionally accomplished the opposite one.

Do you have got something so as to add on the significance of girls’s nationwide soccer?

For a very long time, males and males’s soccer has been seen as the usual and girls’s soccer as a substitute or lesser model. The ladies taking part in are simply as a lot a nationwide staff as the boys, and there’s no motive to differentiate them by having a ‘nationwide staff’ and a ‘girls’s nationwide staff’.

So, I believe it’s nice seeing the ladies’s groups and tournaments getting extra consideration – and never as a result of they’re girls however as a result of they’re cool.


In my spare time, I coach a ladies’ soccer staff, and dealing on a challenge with the ladies’s soccer staff made me much more happy with the ultimate end result.

I’m probably not within the dialogue about variations between males’s and girls’s soccer, however if you take a look at the dedication and energy of the gamers on both staff – there is no such thing as a distinction.

How do you cope with inventive doubt on a challenge?


It’s virtually inevitable and virtually all the time uncomfortable, however understanding this helps me settle for that it seems, and I attempt to use it to search out methods of enhancing the challenge.

I discover it useful to show to my colleagues, who can take a look at it with a set of recent eyes or search for different tasks that may encourage and assist me energy by the doubt.

It additionally helps to search out one factor a couple of challenge that I believe is thrilling and that brings me pleasure. Then I can give attention to that factor and use that as gas for the remainder of the challenge.


I don’t. I blame all of the gifted movement designers on the market who’ve annoying habits of sharing their work on locations like Motionographer for my power imposter syndrome.

I’m simply glad that I didn’t really feel doubt sneak in whereas engaged on this challenge.

While you really feel caught or want inspiration, the place do you discover it?


I exploit Instagram so much for visible inspiration. I really like Japanese and French animation, and Catsuka or Sakugabooru is all the time an amazing supply of inspiration.


Nicely, apart from the plain, like Behance, Motionographer, Artwork of the title and so forth – I believe it’s tremendous essential to search out inspiration prematurely.

Like fueling up on inventive power at locations like OFFF and F5, going to the flicks and artwork exhibitions, studying comics and so forth. All of it germinates within the unconscious, so when you find yourself approached with a possible job, you’re prepared to fireside.

Do you have got any recommendation for creatives on how you can pursue their dream tasks?



That is going to sound cheesy, however discover a craft that comes naturally to you and that you just discover pleasure in.

Work with individuals you respect and join your particular person inventive method along with theirs.

If it is a shitty recommendation, then fuck it; we’re all going to be worn out by AI anyway.


Cash no object, what would you like to work on most?


Primary titles for a function movie – hit me!


Spider-verse 3.

 What had been some ground-breaking moments in Movement Design which have formed the way in which you suppose?


Into the Spiderverse positively broke down numerous partitions and opened up for combining all kinds of animation- and graphical mediums.


For me, my encounter with Danny Yount’s foremost titles to the primary Iron-man received me really turned on to Movement Design.

After that, I believe numerous the work from Patrick Clair additionally performed an enormous half in my rising fascination of the craft. And, after all, encountering the extraterrestrial superhuman Gmunk at numerous design occasions additionally impacts me – however I’m nonetheless not fairly certain how.

What’s subsequent for you and your staff?

Beers and animation.