Hyundai Debuts Immersive Exhibit At Cannes Lions
“Miles That Outline Us” particulars pivotal moments in Hyundai’s function of progress for humanity via product innovation.
Hyundai and The Belief, the main artistic company for promoting companions of the Wall Road Journal, right now introduced the discharge of a brand new video and immersive content material marketing campaign entitled ‘Miles That Outline Us.’ The marketing campaign, which options quick documentaries and fascinating narratives, goals to strengthen Hyundai’s social accountability and spotlight the corporate’s connection to the human spirit.
The exhibit, which was created in collaboration with Active Theory, options quick documentaries and fascinating tales that spotlight Hyundai’s dedication to offering progressive know-how and mobility providers and goals to encourage folks to achieve their private targets and enhance their lives.
The primary movie, which can premiere on the Wall Road Journal’s Journal House in the course of the Cannes Lions Competition of Creativity in 2023, will function the tales of people going through the challenges of contemporary mobility. It showcases how Hyundai’s cutting-edge applied sciences are serving to deal with international points. The corporate’s options, corresponding to superior air mobility and autonomous driving, prioritize the surroundings and are designed to enhance the standard of individuals’s lives.
“We’re proud to collaborate with Dow Jones and The Belief on this marketing campaign. It emphasizes the transformative energy mobility improvements could make in progressing humanity,” mentioned Angela Zepeda, chief advertising officer, of Hyundai Motor America in an official press launch.
‘Miles That Outline Us’ is a part of Hyundai’s ongoing efforts to strengthen its social accountability and concentrate on the corporate’s tradition, and goals to focus on the significance of dependable info and information in serving to decision-makers and international leaders make knowledgeable choices.
Based on Josh Stinchcomb, the worldwide chief income officer of The Wall Road Journal and Dow Jones, the tales featured within the marketing campaign are inspirational and relatable. “‘Miles That Outline Us’ is a testomony to the indispensable function of trusted information and knowledge in guiding international leaders and decision-makers,” including, “The themes explored and other people featured in every story are inspirational, passionate, and relatable—a mirrored image of Hyundai’s tradition and decision-making.”
The marketing campaign’s companion exhibit, which is situated at The Journal Home, is an immersive combined actuality expertise tailored from the Journal’s The Subject. From the Floor Up is a totally immersive multi-sensory 360-degree storytelling journey (out there through this link) composed of a wide range of immersive experiences that discover the completely different elements of Hyundai’s merchandise. The Subject is an exploration area so that you can work together with Hyundai’s newest improvements.
The Belief utilized fastidiously crafted graphics and emotive voiceovers to create an expertise that lets customers discover the marketing campaign’s varied tales via digital VR and WebXR. By way of this platform, Hyundai was capable of create relatable and entertaining ideas that educate you on the corporate’s targets with product innovation.
“By prioritizing humanity and centering our actions on this precept, Hyundai is forging a brighter future for generations to return,” mentioned Zepeda.
You’ll be able to be taught extra concerning the Hyundai and Dow Jones The Belief immersive exhibit on Cannes Lions Festival of Creativity web site.
Function Picture Credit score: Hyundai & Dow Jones
