In this podcast episode, our present hosts Jesse and RichE interview Ricardo Lasa, CEO and
How AI Transforms Promoting
Ricardo explains that AI has historically been used for optimizing campaigns, resembling deciding on key phrases and figuring out the greatest locations to promote. Nonetheless, with the rise of new AI expertise like GPT (Generative
Ricardo offers insightful examples of how
AI-Generated Photographs for Advertisements
The present hosts additionally inquire concerning the use of pictures in
AI in Viewers Focusing on
In phrases of viewers choice, Ricardo highlights how AI helps determine the most related goal teams for totally different merchandise. He offers examples of focusing on truck fans or particular kinds of skiers based mostly on their preferences and pursuits. The AI expertise analyzes product descriptions and titles to decide the greatest viewers segments. Cool, proper?
AI Creates, Human Approves
The hosts additionally focus on the approval course of for adverts and viewers focusing on. Ricardo explains that whereas AI helps generate adverts and suggestions, the closing approval lies with the service provider. Retailers have the alternative to overview and make changes earlier than launching the adverts to guarantee satisfaction.
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Total, the podcast highlights AI’s vital position in revolutionizing the promoting trade. It allows companies to create extra impactful and personalised adverts, goal the proper audiences, and refine messaging based mostly on