Thatchers Cider has unveiled a brand new TV business this week in collaboration with the multi-Academy Award-winning stop-motion animation studio Aardman.
The spot makes use of stop-motion to convey the viewer via the gates of Thatchers’ personal Myrtle Farm residence, exhibiting the Somerset household cider maker’s dedication to realize Pint-Sized Perfection. The business tells the story of the model’s 120-year dedication to crafting the tastiest ciders, resonating with customers who hunt down values of authenticity and sustainability of their cider alternative.
Aardman as soon as once more creates completely crafted hand-made miniature worlds to convey Thatchers’ experience to the display. Some acquainted faces make an look all through the business, together with fourth technology cider maker Martin Thatcher and Myrtle, the household canine. The long-lasting Thatchers scorching air balloon can be noticed.
Martin Thatcher, who has had cameo appearances in all of Thatchers’ current TV advertisements, says, “Partnering with Aardman, a really iconic model with such wonderful artistic genius, and located within the West Nation as we’re, permits us to introduce customers to a brand new light-hearted, storytelling artistic about our ciders. With whole dedication to high quality, perfection and sustainability each step of the best way, the business shines a highlight on the Thatchers world on this modern approach.”
Thatcher continues, “This can be a movie that enables individuals to step into the world of Thatchers. Our ardour for creating probably the most good cider is mirrored within the genius of Aardman, whose animators have recreated life at Myrtle Farm in probably the most minute and exacting element, from our iconic barn doorways, to our scorching air balloon the place the basket was handwoven out of actual straw. Material from our personal workwear has even been used to create among the costumes. In partnering with Aardman we’ve been in awe of their consideration to element, their pursuit of perfection, which actually resonates with all that we try for at Thatchers.”
Pint-Sized Perfection was conceptualized by artistic communications company Bray Leino, directed by Aardman’s Will Studd, and produced by Danny Gallagher.
Studd states, “I’m thrilled to be directing a brand new advert for Thatchers, a cider model that shares our ardour for craft and a spotlight to element. As a paid-up cider fanatic, I’m ingesting within the alternative to convey the Thatchers household, farm, canine, and chosen employees members to life with detailed puppets and units. With the ability to collaborate with such a well-established South West model on this venture is an honour, I am wanting to create an exquisite movie that captures the essence of Thatchers and their deal with perfection.”
A staff of 40 creatives at Aardman had been concerned within the venture, who labored with over 480 hours of footage for the 40 second business.
Pint-Sized Perfection will launch on linear TV, broadcast video on demand, cinema, and YouTube, on Could 25. The marketing campaign will proceed via August.
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