5 Methods to Use Product Video to Improve Gross sales

This message is for any enterprise proprietor working an on-line retailer—don’t sleep on the limitless prospects of the digital period! You’ve so many instruments out there to painting your model’s distinctive message, and the most persuasive of all of them is video.

Shoppers are extra inclined to purchase merchandise they’ll visualize and perceive effectively. By showcasing product movies in your on-line retailer, you may increase conversion charges (which means extra prospects will full the buy.)

In this weblog article, we will discover the explanation why movies are important to an on-line retailer, share recommendations on learn how to use movies to your benefit, and present some inspiring product video examples.

Why Use Product Movies in Your On-line Retailer

First, let’s focus on how movies could make a distinction in your on-line retailer and product gallery:

Movies Assist to Convert Clients

Information summarized by Invesp proves that watching a video influences customers’ decisions a lot:

  • 74% of customers who watched an explainer video a few product subsequently purchased it.
  • Product pages with movies convert 80% higher than these with out.

These stats show that movies are an environment friendly technique to persuade potential prospects to select you over rivals and flip them into paying prospects.

Movies Converse Volumes

Do you know that 60% of consumers would rather watch a product video than learn a description? When you consider it, that’s not shocking. Product movies can convey extra context to your product and are simpler to perceive.

In movies, you may present how the product works or focus on options in element, making it simpler for potential prospects to decide if the product meets their wants.

Product overview movies are one among the hottest kinds of video content material (Supply: Statista)

Movies Enhance Time on Web site

As an on-line enterprise, you ought to be in search of methods to make guests keep longer on your web site. That’s useful for gross sales and additionally for search engine marketing, as it alerts to search engines like google and yahoo that folks discover your web site price searching.

Nevertheless, the common time customers spend on a web page is less than a minute. Fortunately, movies could be a game-changer! They’ll seize folks’s consideration and preserve them on your web site longer.

Additionally: A Extremely Efficient search engine marketing Technique To Improve Visitors

Methods to Use Product Movies: 5 Confirmed Methods

Now that we’ve mentioned why movies are important for enterprise homeowners, let’s have a look at the alternative ways you should utilize them in your on-line retailer.

Present Off Your Product’s Options and Advantages

Movies are a nice technique to clarify the options and advantages of the merchandise you promote in your on-line retailer. Use them to:

  • present how your product seems to be in actual life (particularly if you promote attire, equipment, furnishings, and so on.)
  • clarify what the product is made from (nice for cosmetics, skincare, meals & drinks, and so on.)
  • reveal what units your product other than others.

For instance, Purple made a video in collaboration with the What’s Inside YouTube channel to present what their pillows are made from and examine completely different manufacturers of pillows. The video did a nice job of exhibiting the product’s distinctive advantages and the way it differs from rivals with out being too sales-y.

Product demonstration movies additionally work nice for merchandise with transferring elements—health tools, bicycles, musical devices, and extra. A brief video showcasing the product in motion is way more persuasive than a textual content description or a static picture.

Clarify Methods to Use Your Product

If you promote merchandise requiring some meeting or with sophisticated directions, movies could make them a lot simpler to perceive. Put collectively a video instruction for every product and present prospects precisely learn how to use it.

Explainer movies assist break down complicated merchandise and make them extra approachable and user-friendly. If you’re promoting expertise, digital units, or different sophisticated objects, explainer movies could be useful too.

Nevertheless, even when you promote frequent merchandise like skincare, you may profit from explainer movies. Take CeraVe, for instance. They made a brief video explaining which CeraVe merchandise go well with completely different pores and skin varieties. Selecting the proper product could be troublesome for prospects, so the model did a nice job clarifying the variations between their cleansers.

Display Social Proof with Buyer Testimonials and UGC Movies

Person-generated content material refers to movies and images actual prospects create about your product. These movies are compelling, exhibiting prospects that actual individuals are utilizing your merchandise and benefiting from them. It is a extra reliable method than textual content testimonials. It’s trustworthy and carries extra belief than any advertising and marketing message you may create.

If your prospects already use and love your merchandise, ask them to share their expertise with a video or two! Ask them how the product helps in their every day lives, what they love about it, and so on. Or, if you’ve collaborated with influencers for a overview, you may reuse their video and add them to product pages.

Podcast: Influencer Advertising and marketing With out the Guesswork

Buyer testimonial movies are helpful for any enterprise, however particularly for providers, as a result of making various kinds of movies for them could be tougher.

For instance, FreshBooks, an accounting software program firm, created a testimonial video that includes their shoppers who signify their target market. In the video, they clarify how utilizing FreshBooks enabled a enterprise proprietor and an accountant to collaborate on strategic development.

You may gather buyer video testimonials, as effectively as reveal different kinds of social proof in your on-line retailer with the HelpfulCrowd app.

Add a Tutorial Video

Tutorial movies are instructional movies associated to your merchandise. It’s an efficient technique to exhibit what your product can do and increase conversion charges in the long term.

Tutorial movies are useful for any retailer that sells merchandise with a number of options. As an example, if your small business sells digital cameras, you may create a tutorial video exhibiting learn how to use your digicam to make higher pictures at evening. You need to use tutorial movies to assist prospects get inventive together with your product and supply them some ideas and methods.

For instance, a flower and plant retailer, Bloom & Wild, shares a tutorial on urgent flowers. Not solely does the video present what prospects can do with their product, however it additionally helps set up the enterprise’s credibility in the area of interest.

Show a Way of life Video

Way of life product footage present the product in motion and give potential prospects a higher concept of the way it would match into their lives. It helps potential prospects think about themselves utilizing the product, which is a persuasive tactic.

The important thing to way of life movies is to painting the way of life your prospects need to have, the life they need.

For instance, if you promote equipment, don’t simply make movies of fashions sporting your merchandise—you should costume the fashions how your target market desires of dressing. Use props and shoot in enjoyable environments that make sense for the product and your target market.

For instance, Nike makes a TikTok video with a trend and way of life influencer Tony Tran to present that their product is excellent for sports activities and on a regular basis put on. The video positively strikes a chord with individuals who don’t need to sacrifice model for consolation.

Methods to Add a Video to a Product Web page

It’s seemingly you’re already utilizing movies for your social media, however allow us to remind you in regards to the stats we’ve shared above: product pages with video convert 80% higher than these with out. So including movies to your product pages is price contemplating!

For enterprise homeowners utilizing Ecwid by Lightspeed to promote on-line, including a product video to a storefront is a piece of cake. If you don’t have an Ecwid retailer, that is your signal to create one.

In your Ecwid retailer, you may add movies to the product gallery together with photographs:

Ecwid retailer Pho U makes use of their TikTok video in the product gallery

If you employ a  video as the essential product media, its thumbnail can be proven on the storefront:

You may select to show a video’s thumbnail on the storefront

To show a video in the product gallery, add it on a fashionable internet hosting platform like YouTube, Instagram, Fb, TikTok, Vimeo, and so on., then add the video hyperlink to the product web page. Simple-peasy!

You may add limitless movies for one product—there are not any restrictions on video measurement, size, side ratio, or decision.

Take a look at our Assist Heart for directions on adding videos to your product gallery.

Study extra: Product Web page Setup: 17 Tricks to Improve Conversion Fee and Drive Extra Gross sales

Elevate Your Storefront with Product Movies

Utilizing movies to showcase merchandise in your on-line retailer offers a vary of advantages and could be the excellent technique to stand out out of your rivals and convert retailer guests into prospects.

Movies have the energy to positively affect your model identification. Whenever you share movies that showcase the high quality and craftsmanship of your merchandise, it provides an genuine contact to your model. So be certain to use movies to your benefit and elevate the customer’s expertise in your retailer.

Blissful promoting!